Director of Strategic Communications

About GBPI

The Georgia Budget and Policy Institute (GBPI) strives to be an anti-racist research and advocacy organization that advances lasting solutions to expand economic opportunity and well-being for all Georgians. We examine the state’s budget, taxes and public policies to provide thoughtful analysis and responsible solutions that address inequities in our state. We educate the public about complex issues confronting Georgia. We activate Georgians to call for policy solutions that put people first. Our aim is to inspire informed debate and decision-making, advancing our vision of a fair and inclusive Georgia where everyone can prosper.

Position Overview

The Director of Strategic Communications leads GBPI’s communications strategy and manages a communications team with the goal of fostering public understanding of budget, tax and economic issues important to low and moderate income Georgians and communities of color through effective messaging, partner collaboration, earned media and digital. The Director of Strategic Communications serves as a member of the executive team and manages the Communications Coordinator and Digital and Brand Manager. In addition, the Director of Strategic Communications promotes GBPI, its work and its reputation to key audiences.

Supervisor

The Director of Strategic Communications reports to the Senior Vice President.

Duties and Responsibilities

The following duties and responsibilities are illustrative of those the Director of Strategic Communications will be expected to perform:

  1. Communications Strategy, Vision and Leadership
  • Develop and implement an integrated, organization­wide strategic communications plan to help shape policy debates and broaden awareness of GBPI’s mission and goals to key audiences.
  • Identify challenges and emerging opportunities to promote our work and strategies.
  • Provide editorial support for the development of all publications, reports, briefs and materials and ensure they are accurate, compelling and clearly written.
  • Assist CEO and development staff in creation of fundraising materials.
  • Support and develop communications team and other staff, including interns.
  • Manage robust paid media budget, which can include digital, print, radio and other ads, ensuring paid media is strategically targeted, includes resonant messaging and advances organizational goals such as promoting economic justice and racial equity.
  • Provide strategic and tactical communications support to coalition partners, in partnership with GBPI’s outreach and campaigns staff.
  1. Messaging, Branding and Voice
  • Develop organizational messaging documents for key issues, publications and targeted audiences, working with partners when possible.
  • Conduct, with support from research and outreach, polling, focus groups and listening sessions to ensure organizational messaging resonates with target audiences, including those with lived experience.
  • Manage GBPI style guide to ensure messaging, voice, branding and word choice are culturally and linguistically appropriate and engage relevant audiences in determining framing.
  1. Digital and Earned Media
  • With the communications coordinator, actively cultivate and manage press relationships to ensure coverage of issues of strategic importance to GBPI, special events, public announcements, and other projects.
  • Provide media training and interview coaching to staff and partners, when needed or requested.
  • With digital staff, develop and execute a holistic, data-driven digital growth strategy to increase audience engagement and advance GBPI’s mission via GBPI’s digital channels.
  1. Editorial
  • Provide proofreading and editing support for all external communications as needed to ensure they meet the highest standards of excellence with respect to grammar, tone, consistency, accuracy and branding.
  • Educate staff on how to improve writing for clarity and standard journalistic style.

Core and Leadership Competencies

Core Competencies

Equity Mindset

  • Understands and is committed to goals of racial and ethnic equity and inclusion.
  • Able to synthesize complex information related to structural racism and potential policy solutions to share in GBPI communications materials.
  • Committed to ensuring GBPI content advances racial equity.
  • Demonstrates keen self-awareness and has done deep personal reflection on understanding oppression and privilege and how it has impacted their life.

Project & Workload Management

  • Able to create increasingly complex project plans and manage multiple projects at one time.

Critical Thinking

  • Consistently identifies, gathers and applies relevant information to their work.

Mission-Driven  

  • Demonstrates commitment to the mission of the organization as a whole and alignment with organizational values.

Communication & Interpersonal Savvy

  • Uses effective written and oral communication with internal staff, teams, stakeholders and community served.
  • Demonstrates empathy and listens carefully; encourages others to share their thoughts, especially in collaborative settings.
  • Demonstrates awareness of the political and historical context surrounding GBPI’s work.

Agility

  • Proactively seeks opportunities to improve work.
  • Adapts effectively to changing policy, digital and media landscapes.

Leadership Competencies

Initiative and Results Driven

  • Identifies opportunities for organization to improve impact.
  • Considers short- and long-term strategic direction and outcomes of decisions; strategically weighs limitations like resources and staff capacity when considering visionary ideas.
  • Sets an example of being dependable and results-driven; holds team accountable for decisions and progress and is trusted to make and follow through on decisions.

Strategic Resource Management

  • Makes strategic decisions that balance goals of high impact with financial stability.
  • Innovative thinker who inspires others with possibilities for the organization overall.

Organizational Growth Orientation

  • Identifies and delivers on opportunities to expand impact of the organization overall and proactively pursues when desirable.
  • Communicates clearly the impact of growth and inspires others with a vision for growth.
  • Willing to take risks and proactively mitigates against potential challenges.

Values & Prioritizes Inclusivity

  • Values diverse perspectives and seeks to further learn from them and incorporate them in the editorial process, GBPI messaging research and more.
  • Serves as a role model for respectful interpersonal engagement across diverse perspectives, for helping self and others address harassment/disrespect and for mitigating implicit bias from decisions, policies and practices.​

Develops and Motivates Others

  • Motivates and inspires team members across the agency to achieve full potential through sharing success stories and learnings from struggles.
  • Coaches and mentors staff as communicators, particularly when it comes to presence in media interviews and on social media, as well as in writing.

External Relationship Builder

  • Cultivates new relationships with media, impacted individuals, partners and others.
  • Assesses changing context/ environment and the implications for necessary relationships/ partnerships for organization​.

Teaches others the skills related to building relationships on behalf of the organization​.

Education and Experience

At least five years working in digital or traditional communications. Qualified applicants will have experience developing and disseminating messages that appeal to a broad audience, editing written communications and an understanding of the evolving digital and press landscapes. Ideal candidates will have both digital and traditional media experience, will have worked at an organization dedicated to advancing racial equity, and experience working in coalition with organizations representing a variety of goals and ideas.

Compensation

Salary, $90K. Excellent benefits including health, dental, vision, life and long-term disability, retirement, sick leave, generous vacation and holiday schedules.

How To Apply

To apply, please send a cover letter and resume to sfox@gbpi.org.

GBPI is an equal opportunity employer, and as such takes affirmative action to ensure that discrimination does not occur on the basis of race, creed, color, age, sex, national origin, marital status, sexual orientation, religious or political affiliation, disability, or any other classification considered discriminatory under applicable law.

Support GBPI Today

The Georgia Budget & Policy Institute is a 501(c)3 organization. We depend on the support of donors like you. Your contribution makes the work that we do possible.

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